About The Training
This interactive, skill-building session takes plain language from theory into practice. You'll define plain language, explore its core principles—knowing your audience, being helpful, being straightforward, and using meaningful words and images—and then apply them directly to your own content. Through guided practice, group activities, and real examples, you'll learn how to write short sentences and paragraphs, "chunk" content with clear headings, help users complete tasks with action verbs and steps, explain unfamiliar terms, and write in a more conversational, straightforward voice. Come ready to participate and leave with practical techniques and a plan for making your content clearer and more usable.
Know Your Audience
No one in the room is the average web user. Learn to write for the real people who use your content, not for yourself.
Chunk It, Don't Dump It
Break content into short sentences, short paragraphs, and scannable headings so readers can find what they need fast.
Write to Help, Not to Impress
Swap jargon, acronyms, and formal language for action verbs, contractions, and plain terms your audience actually understands.
Save on Registration
Save 15% with code pl112026 through November 6. Register multiple people at once and save: - 5–9 people: 15% off - 10–19 people: 20% off - 20+ people: 25% off
Meet Your Expert Trainer
Karen Hewell - Senior Content Strategist Karen is an experienced systems thinker and information architect who specializes in content strategy for large digital domains. She is a certified object-oriented UX strategist, a technique she uses to guide clients through particularly complex projects and migration efforts. With over a decade of agency and in-house experience, she brings a wealth of experience and a unique perspective to her work with clients.
What People Are Saying
Content editors and communication teams are already seeing the impact of simple, straightforward content. Join them and transform how your organization speaks to its users.
Through the lens of making the documents I make for my team more readable, and preparing copy/paste general information and troubleshooting snippets for our chats, I feel the lessons were very appropriate and relevant to my work.
Government Employee
Karen did a great job presenting - she's engaging to listen to. I felt like information was relevant and she moved through the material at just the right pace. Just the right amount of small breakout rooms and opportunities to respond in the chat. I also liked the shared document we could work on collaboratively.
Government Employee
The break out groups were great and practicing how to rework existing content was especially helpful.
Government Employee
Thank you for an excellent course!
Government Employee
I thought the material was presented well, engagement with the class via chat was very well executed and sequenced with speaking about activities and input- a good blend of the two communication styles.
Government Employee
Ready To Transform Your Web Content?
Put plain language into practice. Sign up for this hands-on skill-building session and start writing content that's clearer, more usable, and easier for every reader to act on. Save 15% with code pl112026 (expires November 6, 2026)
$299.00